Roasting technology

The Heart of 
Red Phoenix coffee

At Red Phoenix, roasting isn’t just a process — it’s an art form.

We believe every bean has a story to tell, and it’s our mission to bring that story to life with precision, care, and innovation. Our state-of-the-art roasting technology is the cornerstone of our commitment to quality, ensuring every cup is as bold, flavorful, and unforgettable as the last.

Why Our Roasting Stands Out

Crafted with Precision

Each roast is a dance of time and temperature, fine-tuned to unlock the unique flavors hidden within every bean. From earthy, rich notes to vibrant, fruity undertones, we bring out the best in every origin.

Sustainability at the Core

We’re as passionate about the planet as we are about coffee. Our roasting methods are designed to minimize waste and energy consumption, ensuring every cup you enjoy supports a more sustainable future.

Consistent Perfection

Our advanced roasting technology guarantees consistent quality, so you can count on every batch to deliver the same incredible taste, every time.

Expert Support Anytime

Enjoy personalized guidance from our team of coffee experts, ready to help you brew the perfect cup or choose the right roast for your needs.
in 4 steps

The coffee roasting process

The entire coffee roasting process involves four carefully calculated stages which require a master roaster to ensure each step is completed accurately and that the beans are heated evenly.

01

Drying stage

Coffee beans have a humidity of around 10% (give or take), which means they need to be dried prior to roasting.

How long this takes will depend on the roaster in question, however the temperature of the beans at the end of this step should be around 160°C. There’s a very delicate balance here as it can’t be heated too quickly or too much as you risk burning the beans.

It’s also during this stage that energy from the bean is collected as the third stage of the process is exothermic (heat producing).

02

Browning stage

From here the coffee beans will begin to smell a bit like hay or toast, losing their original green colour and grassy aroma – this is a sign that the aroma precursors are changing to aroma compounds.

It’s during the browning stage that an exciting process known as ‘the Maillard reaction’ happens.

This is where the beans have absorbed enough heat which causes the amino acids and sugars to react with one another as the beans turn darker in colour, creating the unique and distinctive aroma profile for each bean.

03

Development stage

The development stage sees an exothermic reaction occur and the roasted coffee starts to crack due to the collected energy from the drying process.

This is where the aroma compounds are developed and the total time it takes depends on the desired flavour profile or roast.

If a dark roast is wanted, a second crack may occur, but the roast should not go too far past the second crack as the coffee beans start to bake and the result is a doughy tasting coffee.

04

Cooling stage

Once the desired roast has been achieved, the coffee beans need to be transferred to a cooler tray so they can be cooled quickly.

If they are not cooled quickly, the heat given off by the beans can cause them to continue to cook even after they’ve finished roasting, resulting in burnt and charred beans.

The Perfect Cup Awaits

Our dedication to innovation and quality is at the heart of everything we do. With every roast, we aim to create not just exceptional coffee but a truly memorable experience.

Join us in celebrating the art of coffee roasting.
Whether you’re savoring it at home or sharing it with your customers, Red Phoenix coffee is crafted to inspire every moment.
Elevate Your Coffee Offerings

Bring Exceptional coffee to your Office or Business with Red Phoenix

We offer corporate and wholesale programs designed to your business needs and ensuring the best quality & reliability and support.

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